Dive Brief:
- LinkedIn has released a new resource for recruiters, showing the job-seeking habits and ideas of nearly 14,000 professionals worldwide and providing deeper insight into what motivates and inspires candidates now.
- According to the report, 90% of candidates are open to new career opportunities, and 56% prefer to hear from an actual hiring manager.
- The top things that candidates want to hear about during interviews include job details (89%), salary range (72%) and a company overview (69%).
Dive Insight:
One of the remarkable aspects of the LinkedIn guide is that it shows candidates still like that personal touch of hearing directly from a hiring manager (vs. automated messages and third-party recruiters). Whenever possible, companies need to make the effort to have a human being contacting candidates. For the most suitable candidates, that may include having an actual hiring manager available to introduce the company brand.
The LinkedIn guide also revealed that candidates spend a great deal of time researching companies before applying. Around 53% of the time, candidates gather information from the company website, while another 38% investigate via LinkedIn. Social media has grown to be a critical aspect of the job search, therefore companies need a strong branded presence online.
External employee feedback on sites like Glassdoor and The Muse can be a gift and a curse — especially if employees end up angrily venting about their experience with the company, rather than informing HR of any issues they may have. In today's always-on media environment, avoiding such feedback may be impossible. But prepared employers will be ready to listen and make changes when needed.
