Dive Brief:

• Not that HR leaders and employers need to hear any more doom and gloom statistics around engagement, but a new survey has found that a shocking number of employees feel "underappreciated" by their employers and "disconnected" from their work and managers, with many believing their employers' internal communications and training programs need significant improvement.
• The report, "U.S. Employees: Detached, Disengaged and Disenchanted" from Rapt Media, a national interactive video technology provider, surveyed 400 full-time employees of large American organizations and found that, among other things, 69% of employees are open to other opportunities or already seeking their next job, 35% don’t think their employers care about them as a team member or person and 57% feel their leaders are detached from the workforce.
• Additionally, 60% say they are are bored by their organization’s internal communications, and 74% forgot some or all of the last mandatory training they completed. The silver lining: those surveyed have ideas on how to make things better. 73% have suggestions for improving internal communications.

Dive Insight:

This recent study is hardly the first bad news HR leaders have had over the past few years when it comes to employee engagement and employer transparency. Results in this case really surfaced an obvious lack of innovation, personalization, emotional connection and creative thinking in the workplace.

Given that most employees are either open to other opportunities or actively seeking their next job, employers certainly can no longer take employee loyalty for granted (that train already left the station). Now more than ever, they need to earn loyalty through better engagement, training and internal communication programs, including video and other technologies that can be used creatively.