Dive Brief:
- Professional recruiters today are keeping up with technology-savvy job seekers by using recruitment marketing tools to proactively attract and engage passive candidates and build "pools" of talent for future hiring needs, according to a new survey.
- However, a majority of HR leaders participating in the report, Recruitment Marketing: Fad or Future? from iCIMS, a talent acquisition solutions provider, say they don't necessarily have those tools on hand.
- More specifically, the survey found that while 61% of HR professionals said that the HR department controls their company's recruitment marketing investments, only 44% feel equipped to own the recruitment marketing process.
Dive Insight:
Other findings of interest to HR include: 86% of HR professionals agree that recruitment marketing automation is an effective strategy to identify, attract, engage and nurture candidates; 76% are currently using recruitment marketing automation tools agree that their company has received a strong ROI from these solutions, and 90% of HR professionals agree that having a strong employment brand is more important today than it was five years ago.
Susan Vitale, iCIMS chief marketing officer, said that HR professionals surveyed identified recruitment marketing as an area they plan to invest in with headcount and technology during 2016. She adds that the latest data shows that HR professionals receive a strong ROI from using recruitment marketing tools.
