Dive Brief:
- NCR (formerly National Cash Register), a 131-year-old consumer technology company with more than 30,000 employees, has launched a program to try and make the work experience better for every NCR employee.
- According to an article at Forbes, NCR has created what it calls "consumer workers" as a way to give employees more attention and focus.
- The idea is employees "consume workplace experiences as customers of employer brands." So if employees are disappointed at work, they might start “shopping” and leave when they find another employer brand that may make them more satisfied. Clearly, NCR sees the effort as an innovative retention tool.
Dive Insight:
To help NCR design these exceptional worker experiences, it created the "Five-Star Experience Model." NCR's Wendy Smith, head of candidate and new employee experiences, and Kevin Finke, culture transformation catalyst, are the primary architects, according to Forbes.
The five stars include discover, define, develop, differentiate and design. Forbes cites NCR's new global onboarding programs as a perfect example of how the Five-Star Experience Model functions. Partnering with internal experts from NCR marketing, Smith and Finke applied the model to build a year-long program for new hires.
Among other features, part of the program is a social media experience, Exploration Plaza - a way for new hires to engage with global employees virtually. New hires can also access mobile-enabled tools, including an onboarding portal called Base Camp -- a place where new hire adventures "begin and end."
