Dive Brief:

• LinkedIn and Glassdoor have become the go-to sources of networking and job leads for millions of white collar professionals, but there is an emerging network for blue collar workers in the service industries that's emerging, says Roy Maurer, contributor for SHRM. Currently, blue-collar workers make up around 70% of the American workforce. 
• Jobcase, headquartered in Boston, is a blue-collar job oriented social networking platform that hopes to provide value to those who are seeking new opportunities. As of this post, it already has around 50 million members nationwide and 1 million web visits per month. 
• "A majority of the labor force's work experience is being overlooked," Fred Goff, founder and CEO of Jobcase, told SHRM. Members of Jobcase are treated to fresh job leads from the biggest career boards and ample opportunities to share insight about certain companies, how they hire, what to do to leverage their unique skills, and more.

Dive Insight:

The creation of a social and career network geared specifically towards the service industry is long overdue. While existing professional networks focus on the credentials and connections that white collar professionals collect over the course of their careers, it's difficult for blue collar workers to demonstrate their unique talents in this same format.

Something to consider is that service personnel can benefit from an outlet like this to grow in their careers. Recruiters can become more involved with connecting with this large share of the workforce because many of the skills they have translate to other career paths where there are candidate shortages.