Dive Brief:

• Amazon has recently announced the launch of their "Pivot" program that's designed to retain underperforming employees with additional coaching and training, Business Insider reports. 
• If an employee was put into Amazon's performance improvement program or PIP, it used to mean termination was likely. Now, with the new measure in place, employees can take advantage of coaching with a 'Career Ambassador' who can help bring their performance up to par. Employees also have the choice to quit with severance pay, or ask for an appeal regarding their placement in the PIP. 
• Pivot is only part of Amazon's dedication to improving the work environment and opportunities at the company in an effort to retain talent and become a more positive place to work.

Dive Insight:

Amazon is setting a positive example for companies that have fast-paced and competitive work environments. Not every employee is well-suited for this type of environment; therefore the coaching aspect can go a long way towards helping employees improve their performance and achieve more at work. Such a program also supports greater retention of talent in a shrinking talent market.

Why is this type of program important for companies to consider? Oftentimes, employees get caught up in poor training or lack of training and they develop bad work habits and resentments. Having the opportunity to be coached by a more seasoned employee, without being under the pressure of losing their job or dealing with the negativity of a manager, can help an employee return to their former positive and productive state.