Dive Brief:
- Online recruitment produces many candidate resumes, but too few qualified people, writes Sarah Campbell, of Arkansas Business. Campbell sites research in PC Magazine showing that talent originating from job boards has dropped between 27% to 37%, indicating the job market is tightening.
- Automated job match boards still produce useful results, but recruiters must be clear about what qualities they want from potential hires and how they demonstrate this. A recruitment executive quoted in the report says companies should be more specific when writing job descriptions and include information about the company brand as well as what types of candidates make for successful hires.
- HR leaders that recruiting shouldn't feel limited to traditional job boards either; the use of social media to reach younger job seekers is vital to success.
Dive Insight:
There is value in big brand job boards, as evidenced by the recent multi-million dollar acquisition of Monster by staffing firm Randstad. Experts in the recruitment market generally either believe in job boards, or seek out alternative means to attract candidates.
Writing clear and descriptive job advertisements is solid advice, but are job seekers actually reading through them? Today's new hires demand not just well-written postings, but also ones that work with their devices. The features of the major job boards also vary widely, making it confusing for some to determine which ones will produce the best results. These are some of the factors that companies should evaluate before focusing too much on job board use.