Dive Brief:
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Several friends in the Los Angeles entertainment business and film journalism scene got together to form a new company called Forward, a firm that offers high quality video interviews for anyone who can afford the hefty price tag.
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Jake Michaels who reports for The New York Times, shares insight into the new venture founded by colleagues Andrew Jameson, seasoned television producer; Ben Manckiewicz, video journalist and host of Turner Classic Movies; and advised by Louise N. Wolff, serial entrepreneur and Oakland Athletics baseball enthusiast who connected Jameson and Manckiewicz earlier this year.
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For $50,000 to $150,000 anyone can have a professionally produced video interview for their career or personal purposes. Manckiewicz is calling it the “world’s most elaborate selfie”.
Dive Insight:
The expansion and popularity of video interviews is evident as Forward and other film production companies jump on board to produce professional level videos of candidates. Being able to promote yourself in this media is powerful, even in an age where everyone is doing their own on mobile devices and applications.
The foundation of Forward demonstrates there is a need in the market for more professionally produced video interviews, a method that management and executive level candidates can leverage to get in front of the best companies. The investment is worth it for someone at this place in a career because it pays for itself. Customers are presented with their full rights film on a brand new loaded iPad, a memory stick, and a Blu-ray version.
Andy Cohen, CEO at Gensler, who recently purchased a video interview package from the Forward team told New York Times that he planned to make the professional sections of his video available to the public, while maintaining privacy over the more personal aspects of his interview.
