Dive Brief:

• Recruiters must respect that candidates have become more demanding and want more than just a paycheck, says Mark Newman, founder and CEO of HireVue., in a recent Inc. article. Certain intangible benefits, such as work life balance, learning, and career growth are components of coaching that every recruiter can use to improve results. 
• Newman gives two valid reasons why coaching should become a priority for today's recruitment professional. One, it connects the company culture to the priorities of talent — in other words, candidates know that they stand to learn something new without fear of failure. Two, it invests in the company brand on a deeper level. Candidates get a better experience when employers instill strong values and methods in their career.
• "Over 40% of the workforce will be freelance by 2020 whether employers like it or not," says Newman. Recruiters who coach candidates well can be part of the new gig economy and still attract great talent looking for the opportunity to learn and grow in their careers. 

Dive Insight:

Coaching in recruitment is not a new concept, but the ideas that Newman has in terms of how recruiters can use every opportunity to highlight the learning culture of their organization is. It's something that recruiters must be mindful of, because the best talent isn't just seeking a good salary and benefits — they want the entire experience.

Candidates are in charge in the market right now, especially in STEM careers, so recruiters can tap into coaching techniques and resources to help promote their companies in this light.