Dive Brief:

• CareerBuilder is taking its business into a much larger HR arena, as the job board and online career recruitment provider announced yesterday that it is acquiring Workterra, a cloud-based benefits administration and talent management startup in Pleasanton, Calif.
• According to CareerBuilder's statement, the purchase will "significantly expand" CareerBuilder’s product offering beyond recruitment into post-hire solutions and complete the company's "evolution into a full-fledged human capital management company."
• The move is not a surprise, as CareerBuilder also recently acquired Aurico, an employee screening and drug testing company. In June 2015, it launched CareerBuilder1, a pre-hire platform and HR software solution that delivers job distribution, sourcing, workflow, CRM, data and analytics. A 10-year-old company, Workterra helps manage the employee lifecycle and helps companies with benefit administration, benefit enrollment, and Affordable Care Act compliance, according to CareerBuilder.

Dive Insight:

For HR decision-makers, it marks another entry into the already-crowded HCM marketplace. 

“CareerBuilder has reinvented who we are as a company over the last few years,” Matt Ferguson, CEO of CareerBuilder, said in a statement. This move also reflects an increased interest by recruiting-oriented companies to accommodate more aspects of the employee lifecycle, especially as HCM companies continue to expand in new ways.

Ferguson called Workterra "a fast-moving, fast-growing company with deep functionality," and he expects there will be great synergy between the two in critical areas including "hiring, developing and managing employees.”