Dive Brief:

• CareerBuilder has announced it has now fully migrated to Google Cloud’s technology for its job search function. The company was one of the early testers of cloud-based machine learning from Google (Google Cloud Job Discovery) and is now fully integrated following successful beta programming.
• Thanks to a higher level of relevancy in search results, CareerBuilder reports a 40% increase in the number of candidates who click through to view available openings on client talent networks. The number of people who respond and click through to view an opening sent via automated job alerts also increased by 15%.
• The collaboration is only the latest between the two groups, as CareerBuilder also assists in powering Google's job search aggregation service, Google for Jobs.

Dive Insight:

Google and other major players are poised to disrupt the recruitment process, various experts have told HR Dive, but the real reach of these tools remains to be seen. Last year, Google introduced Google Hire, essentially its version of an applicant tracking system, and the company recently added a candidate recovery tool for recruiters to reconnect with job seekers who ultimately weren't hired. Facebook and LinkedIn also have made forays into the space, but at least one expert noted that the slower speed of the ATS industry may repel large innovators like Google from making real change.

But change is indeed underway, nonetheless. Employers are already leveraging AI to advance recruitment, but the tech can go further than sourcing and attracting candidates; scheduling, video interviewing and more promise to speed up processes as well.

As more companies make use of the big data available, even more advances are likely, experts say. While old standbys like the resume will likely remain for some time, employers are more willing now to experiment with video and algorithms if it means attracting the best crop of candidates in the midst of a skills gap.