Dive Brief:
- A brand new job app for students called Debut takes advantage of gaming elements to connect job seekers with employers, Recruiting Times reports. While a college student himself, Charlie Taylor came up with the idea based on the preference of peers who do nearly everything on their mobile devices.
- Debut allows college students and new grads a way to actively engage with employers through a gamified process, encouraging them to interact with recruiters and hiring managers in a fun, non-intimidating way.
- The app aligns with how younger generations prefer to find work and interact with others. It also teaches them how to avoid certain negative behaviors that can prevent them from getting hired. Taylor says that Debut provides a more structured approach than the current recruitment industry has been able to keep up with.
Dive Insight:
Gamification and the inclusion of gaming methods has been a useful tool for some time. What's intriguing about Debut, however, is that a college student noticed a real need in the recruitment market that could help his peers find work more easily.
The gaming components are teaching younger generations of job seekers how to effectively connect with and communicate with recruiters. Since many applicant tracking systems make it impossible to interact with a real human, this new app gives job seekers a more personal way of getting to know hiring companies and connect wth the recruiters there.
A personal touch alongside a good user tech experience has become increasingly important for recruiting to make interactions memorable and authentic.
