Dive Brief:

• The rise in millennials recruiting millennials has placed more importance on social media recruiting, Johnny Rohampton writes for Forbes. A recent Glassdoor survey indicates that 86% of people entering the job market in their first 10 years use social media as a primary source of job leads. 
• Social media is best used in recruitment to build relationships, and many of the tips that Rohampton provides (from other recruitment experts) speaks to this.
• Such platforms are also powerful recruitment marketing tools, Rohampton writes, but recruiters must create content that is clear, transparent, direct and visual in order to engage potential hires. 

Dive Insight:

The social recruitment tips provided form a good checklist that recruiters can use to make sure they are successfully connecting on the level that millennials and other younger candidates require.

Two of the stronger tips included being authentic with the company brand and leveraging the most popular social networks used today, like Pinterest and Snapchat. Hiring teams should also consider how the company is presenting itself, as millennials value workplaces that are fun and modern.

Recruitment will continue to take place on social networks in the coming years as social media apps grow their user bases while adding new features.