Dive Brief:

• A new report on employees and volunteering offers encouraging -- "even inspiring" -- information for HR leaders and anyone else who cares about employee-centered corporate philanthropy, according to a Huffington Post article.
• The article explains that the study reflects how employee volunteering has been transformed from a relatively minor employee experience to one that has become a central component of employee engagement.
• The report, "Snapshot 2015: The New Corporate DNA--Where Employee Engagement and Social Impact Converge," from America's Charities, called the change a "dramatic shift," since it has happened just within the past two years.

Dive Insight

With today's changing demographics, employers now are realizing that the opportunity to "give back" has moved past optional into expected territory and, according to Huffington Post, employers are adding this option to corporate strategy.

The 2015 Snapshot study reflects how employers, regardless of size, are promoting employee giving and volunteering as part of the culture.

Lip service is no longer enough, the article says, as corporate philanthropy is being further integrated into mission and culture and led from the top. That means an array of opportunities to engage employees via giving back in a meaningful way that has "actual impact."