Dive Brief:
- Altru, a recruiting software platform, has created a new way to put a human touch on hiring, TechCrunch reports. The company's platform allows current employees to answer candidates' questions in videos posted on a company website. Altru recently announced that it raised $1.3 million in venture capital funding, according to TechCrunch.
- Through the service, shareable videos created by employees answer job seekers' questions and provide insight into working at the company. Unlike job sites like Glassdoor, videos posted via Altru won't provide reviews of the company, TechCrunch said.
- Videos are posted to the company website, along with names and images of featured employees. Altru told TechCrunch it hopes to expand the service to other functions, like onboarding, in the future.
Dive Insight:
Video recruitment has been steadily seeping into the market: some estimate up to 70% of companies are using some form of video or another in their hiring practices. Live chats and conferencing may dominate the candidate experience today, but video very well could take their place in the near future.
In a tight talent market, any advantage companies can use to stand out in the crowd of "help wanted" signs and posts is a plus. Leveraging technology to personalize the hiring process can quickly show candidates more about an organization's culture. Job seekers have their noses to the ground as they search for a company reflecting their ideals and values. If companies pull back the curtain and allow candidates a peek behind it, they automatically understand the emphasis on the value placed on current employees and their opinions.
The human touch may matter more than ever when it comes to attracting top talent. In a competitive market, a positive candidate experience can lure top talent. Even for those who don't make it onto the payroll, good recruitment practices that emphasize an organization's appreciation of human capital can translate to future openings or referrals of others.
