Dive Brief:
- Employers may need to improve one-on-one engagement with employees at every part of the employee lifecycle, a Feb. 4 report from workforce engagement platform Evive revealed. Half of respondents to the survey said HR did not check on them after an initial onboarding period, while 45% said they were asked about their onboarding experience satisfaction.
- While regular feedback has increased in popularity in recent years, 55% of respondents said they received a formal performance review with their manager once a year or less often. Participants also said they feel their managers aren’t sharing information with them on how they can develop their skills and grow their careers, Evive said.
- More personalized communication can help in onboarding, performance management, benefits management and even offboarding, Evive noted.
Dive Insight:
While the coronavirus pandemic may have disrupted recruiters' 2020 plans, it highlighted the importance of strong communication throughout the recruitment process and beyond.
"I think onboarding is sort of being reinvented more profoundly during this than even recruiting," Jon Stross, co-founder of recruiting platform Greenhouse Software, previously told HR Dive. Employers are realizing the power of intentionality during the onboarding process, he said, focusing instead on relationship building and team communication rather than just the typical nuts and bolts of employee management, like IT and payroll.
Personalization — or at least improved communication — has come to the forefront in part due to new recruits no longer being able to visit the office. Employers are having to "get creative," Stross said, in showing their cultures.
In good news for talent pros, graduating college students are more likely to stay engaged with recruiters, an April 2020 report from iCIMS said. However, such applicants expect recruiters to reply promptly to their inquiries; almost all job seekers surveyed (95%) said they expected to hear back from an employer in less than two weeks.
