Dive Brief:

• An article in the latest issue of HRO Today explores the use of video in attracting and retaining top talent.
• The atrticle points out that it takes an average of 52 days to fill a position in the U.S., at a cost of nearly $4,000 per hire. To alleviate the challenges and make the process more efficient, more and more companies are turning to a video-enabled approach.
• Leveraging video technology—before and beyond interviewing—is a surefire way to streamline the talent acquisition process, benefiting both candidates and employers alike, according to HRO Today.

Dive Insight:

Author Audrey Roth runs through several examples of how video enhances the talent search challenge for employers. For example, she cites how video can express infinitely more than a paragraph or a picture, which is why many companies are turning to this technology to get more bang for their buck in their engagement endeavors. They can, for instance, feature short clips about a new project or a job description that can be leveraged across company websites to give employer branding a new dimension.

Or, using video to enhance employer brand can augment social media pages, which helps access a variety of candidates who just simply press play when alerts come up in their newsfeed or on employer profile pages, writes Roth, who also gathered up some tips for effective video use.

“Today’s job candidates are tech savvy and looking for progressive companies that utilize the best technologies like video and mobile capabilities within their hiring process,” Susan Vitale, Chief Marketing Officer for iCIMS, told HRO Today. “Employers are looking for ways to hire the best talent, fast. Video is a great solution for companies and it is becoming more and more common.”