Dive Brief:
- Facebook and Google, two giants in the marketing and social networking space, are testing a new candidate matching feature that is said to revolutionize how recruiters will reel in the best talent, reports SHRM.
- Targeted job advertisements will populate based on user demographics, such as educational level, location or other Facebook advertisement settings. This creates a more streamlined approach for recruiters trying to get in front of the right people for each job order. The process is facilitated by Google's Cloud Jobs API, which takes advantage of machine learning to match job skills up to candidate preferences.
- Experts say this innovative candidate-matching solution will be most useful to smaller companies that don't have the budget to afford all the bells and whistles that LinkedIn provides, and for companies with hard-to-fill jobs that require highly specific skill sets and qualities.
Dive Insight:
It's not a new idea to merge a recruitment platform with a marketing one, but many experts believe more targeted recruitment will take place inside the world's largest social networking platform.
Then there's the machine learning aspect of Google API, which will help to reduce bias in hiring by matching candidates up based on their individual career preferences and qualities. It's as if we are seeing the best of both worlds, marketing and recruitment, finally come together into one streamlined solution.
