Dive Brief:

• Facebook recently launched 'Workplace,' a feature that allows page administrators to post job openings and accept applications within the social media platform, according to Fortune. 
• The new feature rivals LinkedIn's model of paid job advertisements, and threatens to drive away traffic. Facebook officials said the idea for Workplace originated from observing small business post job openings on their pages.
• This news was announced after another recent update to Facebook's Marketplace, which provides a space for people to buy and sell goods locally. 

Dive Insight:

Facebook is apparently mounting an attempt to enter the recruitment space. The company has been adding more bells and whistles to keep users actively engaged on the social media platforms.

Employers that already have a Facebook presence can test Workplace to see if it helps support recruitment efforts, but like other social networks, it's a little worrisome how safe candidate data is here. The company is also dealing with a recent lawsuit claiming it allowed recruiters to target candidates based on their race within job ads on its site.

Although Facebook officials say the company follows the strictest standards set forth for the industry, as a business it's critical to protect candidate data. The inclusion of the Work Chat app within the system is valuable as it allows recruiters a chance to interact with each candidate during every stage of recruitment.