Dive Brief:
- The third annual 2017 Top 100 Employment Brands Report has been released by WilsonHCG, global talent solutions leader, that rates Fortune 500 companies on how well they brand themselves to attract and retain talent.
- According to a press release, the top companies include AT&T, 3M, General Electric, Johnson & Johnson, General Mills, Procter & Gamble, CDW, General Motors, Cisco Systems, Hilton Worldwide, Salesforce.com, and Goldman Sachs. John Wilson, CEO of WilsonHCG, says,"In order to stand out in a competitive market, companies that invest in employer branding outperform the rest, but they also demonstrate engagement, transparency and participation that outranks other organizations."
- This year's ranking system included career pages and recruitment marketing along with several other criteria for evaluating companies. The biggest winner was MassMutual Financial Group which rose from 472 last year to 99 this year.
Dive Insight:
Corporate branding is incredibly important in today's job market. What candidates encounter in the first few moments of visiting a company website can dictate whether they choose to apply for a job or move on to a competing firm.
However, this branding must be more than surface deep. It has to be part of the corporate culture and embraced by all levels of employees in order to be authentic.
Companies can learn from the top-rated companies so they too can rise to the top and attract better employees. DropBox's recent improvement of their brand positively impacted recruiting and retention, and is a strong example of the kinds of changes being made to be successful in the modern recruiting market.
