Dive Brief:
- Google and Airbnb are two of the most desirable tech companies for employees, according to Hired; the employers led Hired's 2019 publicly traded and privately owned lists, respectively. The career marketplace firm polled 3,600 tech candidates, including software engineers, designers, data scientists and product managers on each company's "brand positivity index" — the number of candidates interested in working for a company.
- Following Google on the public list are Netflix, Apple, LinkedIn and Microsoft. Rounding out the privately owned list's top five are SpaceX, Hulu, Reddit and Kickstarter.
- Hired also asked applicants about factors that would encourage them to leave a job, and 75% said higher base pay. Fifty-six percent said new challenges and 42% said a better location and commute. Also, when asked what would get the candidates to connect with a recruiter, most said discussions about prospective work; roughly half also said information about career development opportunities and the team they would be working with.
Dive Insight:
Although workers say they'll leave a job for intangibles like meaningful work and a positive culture, money remains the chief motivator in the end: In a 2018 Glassdoor survey, 67% of respondents said money is the top reason for taking another job, and Hired found similar results.
Still, experts say employers need to consider the whole employee value proposition. Flexible work options may rank below money in many polls, but their desirability remains high. In fact, workers expect employers to offer remote work along with flexible schedules.
Like flexible work options, career development opportunities also rate high among workers. In results released this summer, a Harris Poll survey for Instructure found that 70% of the 1,500 employees surveyed would leave their current position for another at a company that invests in learning and development. This means career development opportunities can be not only a valuable offer when recruiting, but also a powerful retention tool.
