Dive Brief:

• A new report outlines five ways to use Google for Jobs to your best advantage. Guide to Google for Jobs, issued by kununu, highlights what the platform is, how it works, how it fits into the big picture of recruiting and how to take advantage of it.
• The product consolidates job postings from a range of sources, including company career pages and more than 70 job boards. Google for Jobs then chooses the best postings to display.
• Google for Jobs promises applicants will have a shorter journey to find and apply for positions than going it alone. It eliminates tracking down the company website, looking at its career page and delving for information about the company and how it treats employees.

Dive Insight:

Google recently announced that it will also include salary information in job postings. Employers, normally reluctant to post salary ranges, are taking a hard look at that practice, especially now that they must contend with salary history bans in many jurisdictions.

Kununu advises employers that Google for Jobs is likely to disrupt the way they hire as well as the way applicants search for jobs. They recommend getting on board by using the API or by optimizing the jobs on your own website. Creating more structured data in your postings also can make them eligible to appear in a special user experience in Google search results, earn more prominent placement in search results and net more motivated applicants. 

Additional recommendations include checking your ROI on ads and managing your online presence. The advice may very well be sound; only 1 in 5 job seekers will apply to a company with a bad online reputation.