Dive Brief:
- TechCrunch reported in May that Google was launching a U.S.-based job search engine, Google for Jobs, to help employers and job seekers connect. The tech giant has now extended the platform, which uses artificial intelligence (AI) and machine learning, to all developers and site owners, the company announced on their blog.
- In its latest announcement, Google lists new features, such as: prominent listings for companies that include job details, logos, ratings and reviews; filters job seekers can use to narrow searches by job location, title and other categories; and greater chances for job seekers to interact with employers' postings and click on their sites.
- Employers and site owners can track their listings and fix problems. Companies with thousands of job listings can use Google's High Change Rate feature. Google plans to add new filters for job listings so companies can track clicks and impressions.
Dive Insight:
Google for Jobs is a potential game-changer for employers and job seekers that stands to revolutionize recruiting. Right now, the new search largely pulls from major recruiting websites to formulate search results — but this new behavior could change how the big job boards work. They were already keeping an eye on changing behaviors from applicants that opted for mobile capabilities. Google could further disrupt the marketplace.
Much like LinkedIn and Glassdoor, which forced employers to reconsider external channels of input, Google for Jobs could herald changes in recruitment strategy. Google's use of AI and machine-learning in the process is nothing less than what's expected of an innovative high-tech company, and is largely in-line with what experts predicted for online recruiting going forward.
Notably, CareerBuilder, LinkedIn, Monster, WayUp, DirectEmployers, Glassdoor and Facebook — all fairly big names in the recruitment space — collaborated with Google to help create the new search function.
