Dive Brief:

• Google Hire's latest update will integrate the software more firmly with artificial intelligence, the company announced, in the mission to pare down repetitive, time-consuming tasks into one-click operations.  
• The new Hire capabilities include scheduling interviews within "a few clicks," auto-highlighting resumes for key words and a click-to-call-candidate function that also logs calls.
• According to Google, recruiters report less time spent switching between apps. In tests, Hire reduced the amount of time spent completing on completing basic recruiting tasks, such as reading resumes and arranging interviews by 84%, the company said.

Dive Insight:

Tools that free up HR professionals from basic administrative tasks allow them more time to plan recruitment and hiring strategies, a need that the labor shortage has made more critical during a time of record low unemployment.

Excessive lags between contacting applicants and filling jobs is a costly problem for recruiters; the longer a job stays vacant, the costlier it is to fill. Shortening time-to-hire is a top priority for some employers. Tools that help speed up the recruiting process also cut lag times and costs in the long run. On top of that, job applicants often complain about the length of time between submitting an application and hearing back from recruiters, if at all. AI can be used to update applicants on the recruitment process and whether they're still in the running.

Finally, spending more time interacting with candidates can improve their experience with an organization. Employers that invest in such tools may reap not only better time management benefits, but also a more effective hiring process.