Google's Cloud Talent Solution matches job seekers with positions based on preference

Dive Brief:

Cloud Talent Solution, originally launched in 2016 as Cloud Jobs API, is making the job search more precise through artificial intelligence (AI), Venture Beat reported. Designed to streamline recruiting, the development platform allows recruiters and job seekers to match up based on such specifics as commute time, transit modes and other preferences.
Cloud Talent Solution also generates saved searches and job alerts. Citing a Google finding, Venture Beat said that CareerBuilder, which uses the platform, saw a 15% increase in users through job alerts and a 41% rise in "expression of interest."
Cloud Talent Solution also introduced the profile search as it went public, although it is only available to select individuals at the moment. The profile search will allow hiring managers to use the software to sift through resumes quickly, using phrases like "front-end manager" or "mid-level engineer" to find the candidates they want.

Dive Insight:

Google makes this new venture into the recruiting and hiring arena on the back of its previous developments in the area. This tool seems to benefit both the employees in charge of recruiting by streamlining administrative tasks and the potential candidates by leading job seekers to the gigs that line up with their preferences. Moving to make life easier for both the hiring and the hired, Google has taken hold of two major trends in the recruiting world — the integration of tech into the candidate's experience and the recruiter's process.

In June, Google integrated more artificial intelligence into Google Hire, an applicant tracking system for small- to medium-sized businesses. The update reduced the amount of time recruiters spent coordinating and conducting interviews as they switched between G-Suite apps like Gmail and Google Calendar. Earlier in the year, Google added the "candidate discovery" function to Hire to reconnect recruiters with candidates they previously interviewed for current job openings.

Google isn't entering the recruitment scene without competition from other tech giants, however. Facebook and LinkedIn have both been hard at work innovating tech to change the hiring process. Facebook, for example, said its job postings platform helps businesses connect with their local communities. And LinkedIn rolled out a voice messaging system that speeds communication between hiring mangers and job seekers while seeking to make that communication more personal. As HR professionals watch the biggest names in tech change recruiting, they will want to keep their eye on the prize: a solid candidate experience overall.