Dive Brief:
- Almost three-quarters of employees said they would be more likely to work for a company with a green footprint, according to a new Swytch survey of 1,000 U.S. workers.
- A little less than half of respondents would accept a smaller salary to work for a environmentally friendly and socially responsible employer, the survey revealed. More than 10% of respondents said they would take a salary decrease of $5,000 to $10,000 each year. And 3% would accept a decrease of more than $10,000 to do so.
- About 40% of millennials surveyed said they have taken one job offer over another because of a company's sustainability. And 70% said it would impact their decision to stay with a company for the long haul.
Dive Insight:
Corporate social responsibility (CSR) has gained momentum as a priority for job seekers and employees. Within workplaces large and small, employees want to know they're working for a company that respects and values its role in promoting or supporting a socially, environmentally conscious agenda. CSR programming, volunteer opportunities and stewardship initiatives are highly sought out by millennials, in particular, but all generations want to work for a company in which they take pride.
For many, aligning a job seeker's or employee's sense of personal purpose can enhance candidate or employee experience; for those businesses that can support workers' values with the overall purpose of the organization, the work-life connection that results can reap long-term employees dedicated to achieving the goals of the organization along with their own.
