Dive Brief:
- For HR today, the proverbial three-legged stool is culture, brand and engagement, according to Meghan Biro at Forbes.com.
- All three are closely, intrinsically related; even more so given the new world of work, Biro writes.
- She cites a recent Deloitte report as evidence of "palpable gaps between perceived weaknesses in all of them."
Dive Insight:
Biro explains that in terms of positive realignments, HR leader should harness the power of benefits. Rather than a part of the basic HR operations, benefits are a deeply entrenched facet of company culture and brand, and a critical driver of employee engagement, she writes.
Singling out Netflix as an exemplary way to make that happen, Biro points to innovations such as generous severance packages, flexible vacation time, an honor system policy on expenses, health care programs that incentivize employees to use services that promote their actual health and, finally, realistic avenues for employees to improve their financial wellness — such as reducing crippling student loan debt.
Offering all of these kinds of benefits isn’t the norm yet, Biro writes, but employers like Netflix are helping to set a new standard, delineating a forward thinking, authentic culture that is clearly aligned to the new world of work.
