Dive Brief:

• Carmella Kettner, director of global sales development at Cato Networks in Tel Aviv, chose GamEffective for engaging and teaching her sales team, reports TechTarget. GamEffective is a gamification platform that allows salespeople to accumulate points by solving quizzes and puzzles related to their field.
• The gamification platform is based on a racetrack. The more points users win, the faster their car moves around the track. Kettner told TechTarget that sales representatives are motivated by competition among their fellow salespeople.
• GamEffective was named a “cool vendor” in human capital management in 2016, reflecting the growing industry interest in gamification and the tools it provides.

Dive Insight:

Gaming technology has rapidly moved from family playrooms and living rooms to workplace offices. Like Cato Networks, employers are using gamification to hire, motivate, train and engage workers. For some employers, gamification seems to be paying off.

Unilever, global supplier of food, home, personal care and refreshment products, is using gamification to recruit talent. The company receives 250,000 graduate applications a year, and needed a way to weed out applicants. It uses videos and gamification to interview candidates. Even the CIA uses gamification to train agents and test their knowledge-retention capabilities. 

Gamification is a high-tech way of allowing employees to have fun while they’re learning. Employers can prepare for adopting gamification techniques by focusing the goal on the learner and not just the company, rewarding gamers for their progress and balancing entertainment with the employee’s learning objectives.