Dive Brief:
- Company culture has gone digital, according to an article at Business2Community.com, and workplace culture is no longer determined by the attitude in the office on any given today.
- Rather, writes author Jamie Nichol, of CultureIQ, company culture is more likely influenced by the conversations taking place on social networking sites and the messages that are being shared about an employer's brand online.
- It’s more important than ever for HR leaders to know how to leverage social media in order to improve company culture. And, she says, it turns out that social media and company culture can be very complementary.
Dive Insight:
The article says HR must first understand the impact of social media on an organization’s reputation. For example, frustrated employees might vent on Facebook, leaving a negative impression of the company culture. At the same time, an employee who feels appreciated might also share that experience on social media.
In order to fully take advantage of the scope and reach of social media, HR also need to know where a company culture and employer brand stands on the top networking sites, including Twitter, Facebook, LinkedIn, Glassdoor, Instagram, and others.
Other HR strategies include encouraging leaders to be active on social media, create a social media plan and policy, and create a social platform specifically for employees. Nichol says today’s workforce wants to feel connected to their employer—they want to believe in the purpose and goal of their company. And by leveraging social media to improve company culture, HR will help employees stay connected to the company in a familiar, comfortable way.
