Dive Brief:

• Employers can now post videos on their LinkedIn pages, the company has announced.
• With "Company Page" video, employers will be better able to communicate their cultures to candidates, among other things, LinkedIn said in its announcement. Video is five times more likely to start a conversation among members than other types of content, based on results from LinkedIn's beta program, it said.
• For managers, the pages could spark discussions and improve engagement. LinkedIn is offering tips on creating effective videos for the site.

Dive Insight:

Employers are fast finding that video has a place in recruitment beyond interviews. With video on company websites, they’ll be able to better position their brand in the marketplace. That marketing mentality can even increase funding to many HR departments, allowing further innovations in recruiting and beyond.

Candidate friendly websites are in demand as recruiters look for changes large and small that attract top talent. And for solo recruiters, videos can answer a host of candidate questions, freeing up HR for more strategic tasks.

And of course, the use of video in interviews themselves continues to increase, in large part due to its ability to speed up processes. While video likely won't replace the candidate resume just yet, it could be part of the recipe for the resume's future replacement.