Dive Brief:

• This week, at Chicago's HR Tech event, Brightmatter launched its new getTalent mobile app, which is designed to assist recruiters in developing the best possible candidate pools, keep them organized, and maintain their engagement using strategic marketing efforts. This powerful app also helps recruiters attract the interest of passive candidates. 
• The mobile app was developed out of a need to reduce time-to-hire of passive candidates because existing ATS technology did not offer this. Now recruitment teams can proactively act on new candidates to build strategic pipelines in real time. 
• Shravan Goli, president of Brightmatter, says that getTalent enables recruiters to instantly add resumes and profiles to the database, and engage with candidates directly from any mobile device. Demos of the getTalent app will be happening until October 7th at the HR Tech event. 

Dive Insight:

What makes getTalent so unique is the ability to efficiently manage candidate information on-the-spot. Unlike other ATS that require candidates to fill out lengthy forms, getTalent can grab their information in seconds and add it to a secure database. This information can be sorted and accessed by recruiters to make connections in real time. Keeping candidates engaged is all part of the overall experience any company needs to have in place to maintain interest. 

Generally, time-to-hire is an important ROI metric that many industries are struggling to keep low. The longer a position is kept open, the more productivity loss is accrued. Some have suggested social media as another way to improve engagement on both ends.