Dive Brief:
- This week, SmartRecruiters, is launching what they say is the industry’s "first mobile application for field recruiting and in-depth sourcing analytics." The mobile app includes over 30 features such as: a field recruitment application integrated with an applicant tracking system, the extension of digital recruitment marketing into field operations, and more granular reporting for tracking candidate quality, numbers, and return on investment.
- The mobile app launch represents a huge milestone for HR tech. It supports a strong candidate experience, boosting productivity within TA organizations across college recruiting, job fairs, and on-premise retail environments.
- "Our new field recruiting app enables customers to stand out in the eyes of candidates. Any company that can show candidates they are adept at using modern mobile technology will shine," SmartRecruiters’ CEO Jerome Ternynck told HR Dive.
Dive Insight:
The use of mobile applications in the recruitment market has exploded in the last couple of years. A JobVite study indicated that 43% of all job applicants have used a mobile device to search for and apply for work.
It's only natural, then, that a company like SmartRecruiters would seize the opportunity to take this a step further with an app that meets the needs of college recruiters and improves the overall candidate experience. What makes their mobile app unique is that it honors the candidate need to be approached by well-known company brands, while reducing errors and confusion.
More apps like these are sure to enter the market sooner rather than later as mobile becomes a key part of recruiting schemes.
