Survey: 14% of workers found their job via social media

Dive Brief:

A new Clutch survey confirms job boards are the main search tool for job opportunities — 41% of workers found their current role on one. Networking follows job boards at 25% , then social media at 14% and email newsletters at 5%. The survey found that 44% of women use job boards while only 33% of men do.
Clutch said that social media use varies by industry; recruiters looking to fill creative jobs can find candidates on Instagram and similar visual platforms, whereas traditional businesses are more likely to find talent on LinkedIn.
Clutch said that networking remains a valuable option in finding talent, but advises companies to mix up their approach in diversifying their workforce. For example, it recommends contacting professional associations like the National Black MBA Association, the National Association of Asian American Professionals, the Association of Latino Professionals for America and the International Association of Women to reach candidates with different backgrounds.

Dive Insight:

While social media wasn't the most common means of finding a job or recruiting talent, employers should consider these platforms as arenas where their job postings will be easily accessible. Most people use some form of social media, which makes the platforms ideal for job listings.

With society being more mobile than ever, employers can design their recruiting strategies to make their job openings easy to access by a smartphone. Job seekers want — and recruiters need — fast, efficient ways of navigating the hiring process. Mobile recruiting can make that possible.

Recruiting also depends on the candidate's experience. Therefore, by knowing how job seekers conduct their searches and what tools and platforms they prefer to use, recruiters can create a better experience. With a variety of tech tools available, recruiters can make candidates' experiences positive by humanizing the recruitment and hiring process. Today's candidates want and expect more humanization in what can seem like an impersonal set of procedures.