Dive Brief:
- Understanding how to engage with and inspire millennials comes down to dispelling stereotypes, says Michael Strawbridge who writes for Learning Professional Network. The number of millennials in the workforce is expected to reach 75% of the workforce by the year 2025.
- Strawbridge advises that millennials want insight from real sources and they prefer to hear from trustworthy people, whether they be celebrities or not. Additionally, millennials value job security, despite being labeled as job hoppers.
- In order to capture the attention and engage more millennials in the corporate learning process, Strawbridge notes the power of digital learning. Collaborative learning that takes advantage of the social nature of millennials can also help to increase participation.
Dive Insight:
Employers should take note, as this advice directly addresses the urgency that all must have when designing workforce training programs. Learning and development that is geared towards the interests and goals of millennials can help when recruiting and retaining employees.
Often, stereotypes can get in the way of learning program design, with many employers making assumptions about how each generation learns. With an ever-growing population of employees in this generation stepping up into more leadership roles, now is the time to make sure that learning is aligned with their career aspirations and corporate goals.
