Dive Brief:

• Perhaps in response to the rough treatment Amazon got in the pages of the New York Times two months back, the online giant is taking the pulse of its white collar workers -- potentially every day.
• According to Bloomberg Business, the online retailer has been "ramping up efforts to get regular feedback from corporate staffers about their work environments." 
• The program, called Amazon Connections, queries employees to probe job satisfaction, and leadership and training opportunities, according to Bloomberg.

Dive Insight:

It looks like despite protests from Amazon CEO Jeff Bezos about the Times' article, the company decided changes need to be made.

The program started with its blue collar workforce last year, and has slowly spread to other departments, reaching the white collar force this summer.

Interestingly, Amazon has also drawn criticism for its treatment of warehouse workers, "many of them on temporary assignments, who are under pressure to move quickly to get customer orders out the door," Bloomberg reports.