Dive Brief:

• Rather than being just about hiring/firing, benefits and compliance, today’s knowledge-based economy requires HR pros also help drive workplace innovation.
• A recent article examines how HR is undergoing this transformation, as employers are finally realizing that the cliche of "people are our most important asset" is finally being embraced by companies looking for the talent needed to survive and succeed.
• As a profession, human resources is in the throes of career-bending change.

Dive Insight:

Those in HR today should focus on helping source and retain the people employers need to be competitive. In addition, says the article in the San Diego Tribune, HR professionals must stay focused on creating the oft-mentioned employee engagement Holy Grail - especially as the times continue to change and the talent needs evolve.

“Companies are looking for HR professionals who can be leaders and catalysts to meet their strategic business goals,” Claudia Schwartz, principal consultant for HR Results, a human resources consulting firm in San Diego, told the Tribune. “It’s not just about managing or preserving business assets anymore. It is about adding to those assets and helping grow revenue, while strengthening the company’s brand.”