Dive Brief:
- When it comes to their marketing efforts, most company decision makers in a survey by staffing agency Mondo identified video marketing as a top priority for 2019 to 2020. Respondents are also prioritizing general data protection regulation (GDPR) compliance (55%), artificial intelligence and machine-learning (41%) and reactive design (38%).
- The top video marketing tool respondents plan to invest in is Instagram Stories, Mondo found. Other popular video tools include newsfeed videos, GIFs, cinemagraphs and live streaming.
- Marketing decision makers are also thinking about search engine management (SEM) techniques over the next 12 months, including audience targeting (86%), keywords (83%), remarketing (76%) and interactive content (41%).
Dive Insight:
Video is emerging as a viable recruiting tool, according to Monster's State of the Candidate Report released earlier this year. Three in four respondents surveyed by Monster said video will likely be part of their future job search, and job seekers said they also anticipate submitting video resumes, calling recruiters via video, watching video job descriptions and using video for other recruiting purposes.
Several platforms now allow recruiters to create, edit and publish videos and weave those videos into some aspect of their hiring process, be it video job descriptions or videos on career pages. According to Monster, video allows recruiters and hiring managers to showcase the advantages of a job opening, provide insight into the company's culture and promote its work environment.
Video can also connect candidates with prospective colleagues. Recruiting software platform Altru allows job seekers to ask employees questions about their company via interactive video. Because of its interpersonal and interactive qualities, video could become a standard recruiting tool in the near future.
