Dive Brief:
- In less than five years, San Francisco-based startup inDinero, which provides accounting services and software for businesses, has raised $10 million and grown a workforce of more than 200 employees.
- But, according to an article at Bizwoman, after the company passed the 150-employee mark, things started to go a bit haywire when it came to maintaining any sense of a company culture.
- Today, CEO and co-founder Jessica Mah is working hard to get things back on track. When a company reaches critical mass (in this case, about 150 workers), culture needs special attention and care.
Dive Insight:
According to the article, Mah began to lose track of culture, even to the point of forgetting people's names – something easy to do as a company grows quickly.
In response, Mah gathered her team members and created six core values: learning and development, "all team, same team," "discipline and accountability," "dazzle our clients," "rethink the obvious" and "radical candor." Mah told Bizwoman that the critical aspect to turning things around was that the core values were created by the team, not dictated by her.
The article says inDinero's new core values were a "reaction to existing problems," such as holding regular customer meetings and taking client product suggestions seriously – something that was not done in the past. Today, inDinero's culture and bottom line are both doing very well. And Mah expects to add another 150-250 jobs during 2016.
