Dive Brief:
- The importance of understanding employees' sense of purpose and aligning that purpose with the corporate mission cannot be overstated, according to an article at Huffington Post.
- Authors Michael Friendman and Deborah McKeever write that understanding the relationship between worker purpose and corporate mission can prove to be potent resource in helping employers recruit and retain top talent.
- With BLS' data showing that 2.7 to 2.8 million employees quit their jobs monthly and a recent Deloitte report finding that culture and engagement is a top HR concern, a "lack of empowerment" contiues to surface as a key factor in why good employees often seek greener pastures.
Dive Insight:
Employers looking to determine whether improving employee sense of purpose will actually improve employee health and well-being can try a few strategies. For example, they can reinforce the connection between employer purpose and employee purpose through company-wide internal communications -- like all-hands meetings or the like.
Another is to increase manager interactions with employees. Managers should be first up to help determine whether an employee's sense of purpose is being met while at work. After all, research shows that workers quit managers, not their employer, the authors write.
Understanding employee sense of purpose and aligning that sense of purpose with employer goals can be a "win-win," say the authors, because as employees develop the motivational structure to excel, employers will have a more engaged, productive workforce.
