Dive Brief:
- Eight in 10 U.S. adults who are open to a new job or who are actively seeking a job say that they are at least somewhat more likely to apply at an organization that has recently won a great workplace award, according to Gallup.
- Some organizations try to differentiate themselves by pursuing a "best place to work" or "employer of choice" designation. Turns out that job seekers actually do care about these metrics.
- Competition for top talent can be fierce, so today's hiring organizations must make a compelling case for why candidates should choose them over rival companies, according to Gallup.
Dive Insight:
The Gallup results are interesting for HR executives to ponder. Winning such an award enhances a company's employee value proposition (EVP), Gallup reports. It sends a message to potential employees about what it is like to work at the organization. By actively promoting the workplace award, employers offer job candidates the promise of a differentiated employment experience.
Employers thinking about pursuing a workplace award should consider what that particular designation says about their company, and how they can best communicate that message to prospective employees, Gallup advises. There are several workplace awards and designations companies can go after, so they should carefully select the one that best meets their business goals and reflects the values of their organizational culture.
There are many ways to communicate the EVP message beyond traditional media outlets, including social media pages on Twitter, Facebook and LinkedIn. They can also spread the message on their organization's website and career page. Once the EVP message is crafted and communicated, employers must ensure every aspect of the organizational culture aligns with it. Hiring managers should reinforce the EVP with prospective employees.
