Dive Brief:
- X, formerly known as Twitter, announced last week that its job search function is available to all users after previously launching in beta last August.
- The feature, known as X Hiring, launched as a feature available only to verified organizations on X. At the time, owner Elon Musk positioned the platform as a direct competitor to Microsoft subsidiary LinkedIn.
- The company also said that a mobile-friendly version of X Hiring is forthcoming for iOS and Android operating systems but did not provide a timeline.
Dive Insight:
Musk did not mince words speaking about LinkedIn shortly after X Hiring’s beta launch. “People send me LinkedIn links sometimes, but the cringe level is so high that I just can’t bring myself to use it, so I ask for the resume or bio to be emailed,” he wrote Aug. 27. “We will make sure that the X competitor to LinkedIn is cool.”
X Hiring will also compete against brands in the space like Indeed and Monster, as well as technology industry competitors Meta and Google, both of which have allowed companies to post jobs on their platforms for years. Then there are more niche options that concentrate on jobs in certain industries, income levels and other criteria.
Users can search jobs on X Hiring by keyword or location, and they may sort by remote-only roles. If an employer lists a pay range, the range is displayed next to the job’s location.
The latter feature touches on an increasingly important topic for job boards. In September, Indeed announced that half of U.S. job postings for the month of August included some form of employer-provided salary information.
It’s unclear, though, whether employers may be deterred from using X Hiring given recent controversies involving the platform. A number of advertisers, including IBM, Apple, Lionsgate and Disney, have paused their spots on X after multiple reports of disinformation and offensive content being hosted on the site, according to Social Media Today.
